Powerful cleaning results. Free from bad stuff you might find in other cleaners.

At the Rug Doctor Institute of Clean, we get things dirty so you can get your home cleaner.

We are particularly proud to bring you our Pure Power line-up of cleaning solutions because these new formulas are powerful enough to get the most challenging stains and odors out without compromising safety. In fact, the Pure Power line has not only earned the USDA Bio-Preferred® designation, it has also been certified by the deep cleaning governing authority known as the Carpet & Rug Institute.

What does USDA Bio-preferred® mean?

Rug Doctor’s mindfully blended Pure Power formula uses ingredients that are derived from plants and other renewable resources. So they are full of the good (like coconut-derived cleaning agents and non-pathogenic beneficial bacteria in our pet products) and free from the bad (like chlorine, phosphates, ammonia, alcohol, heavy metals or dyes.) Pure power is designed for homes with kids and pets.

What does CRI certified mean?

The Carpet & Rug Institute is the standard bearer for carpet and rug cleaning for the industry. They objectively test and certify everything from carpet cleaning services you can hire, to systems you can rent and even machines you can buy and own. CRI adapted X-Ray Fluorescent (XRF) technology from NASA to measure the microscopic particles embedded deep in your carpet – stuff the human eye generally cannot see. The XRF process analyzes the amount of dirt and contaminants present before and after deep cleaning to scientifically measure how much is removed. Rug Doctor uses this method for testing its system, because we believe that the most important thing to measure is how much filth is extracted from the entire carpet fiber – not just how the surface of the carpet looks.

Rug Doctor’s Pure Power line of cleaning solutions is scientifically engineered and rigorously tested to get rid of a variety of stains, odors, and keep your carpet and upholstery feeling, smelling and looking clean and fresh.

Ready to create a clean, healthy home from the floor up?

Try Rug Doctor Pure Power Oxy Carpet cleaner that has been formulated to be safe and effective in any brand carpet-cleaning machine.

Check out Rug Doctor Pure Power Rug and Upholstery Cleaner, which has been designed with a bio-based wetting agent that keeps the cleaner closer to the surface, so it can work harder on removing stains. It’s great for stairs, rugs, car interiors, mattresses and more.

And don’t forget to grab Rug Doctor Pure Power Spot & Stain Remover Spray with oxygen-based boosters to clean up spills or stains.

And if you have pets, Rug Doctor Pure Power Urine Eliminator spray will be your second best friend. Its non-pathogenic beneficial bacteria activate and literally “eat” the stain and smell from urine, feces, vomit, blood and other biological stains.

And Rug Doctor Pure Power Pet Spot Cleaner can be used in any brand carpet-cleaning machine. This product not only cleans pet stains but also breaks down the oils that get rubbed off their fur onto their favorite places to sit and sleep. These pet oils tend to mat down fibers, cause discoloration and smell bad. This is a great product for cleaning pet beds, rugs or anywhere they like to go.

Share Your Rug Doctor Pure Power Line Experience With Us

We would love to know what you think of the Rug Doctor Pure Power product line. And please visit the Rug Doctor Institute of Clean, where we push technology and innovation to make deep cleaning your home easier.

Get Rug Doctor today, for a cleaner tomorrow.