Deep Clean Carpet from the Bottom Up to Remove Hidden Contaminants and Improve Air Quality

DALLAS – March 25, 2015 – Did you know that carpet is the biggest air filter inside your home? If you said yes, you know something most people don’t know. According to a recent study of 1,000 U.S. consumers, 96 percent of people do not know that carpet in the home traps contaminants and dust and debris from the air, making it a huge contributor to indoor air quality.

In fact, the Environmental Protection Agency (EPA) urges consumers to deep clean their carpet at least once a year to remove trapped dust, dirt, pollen, pet dander, pesticides, and debris. Given that many homes have wall-to-wall carpeting in bedrooms and family rooms, the EPA suggests that a regular cleaning regimen will help keep air clean and healthy where kids and adults live, sleep, and play.

Spring cleaning is a good reminder that homes with children and/or pets, in particular, should plan regular carpet cleaning. Since children generally spend more time playing on the floor and breathing more air per pound, clean indoor air is vital for good health for the whole family. Simple activities such as walking or crawling can circulate contaminates and pet dander into the air where it can be inhaled unnoticed. Allergy and asthma sufferers can also be highly sensitive to unseen airborne matter.

Rug Doctor® is a convenient solution for spring cleaning is which can provide a professional-grade cleaning inexpensively. Rug Doctor is an authority on commercial-grade carpet deep-cleaning systems—machines you can buy or rent that extract dirt and contaminants from the bottom up, a full line of carpet-cleaning solutions, and a portable spot-cleaning machine perfect for accidents and stains on upholstery, area rugs, mattresses, in cars, and more.

Rug Doctor is using humor to educate consumers on the importance of regular deep cleaning of carpet. Watch the videos here.

“We want to start a conversation about why you might want to clean your carpet even if it doesn’t look to be dirty,” said Jan Valentic, the new chief marketing officer at Rug Doctor. “Have you ever seen sunlight streaming in through your windows and looked with horror at all the dust and who knows what flying around in the air? That stuff gets trapped in carpet fibers.”

“A key benefit of today’s carpet is that it hides the dirt, but we want people to understand that you should clean your carpet, even if it doesn’t look dirty,” she added. “By deep cleaning your carpet at least once a year, you extract what collects deep in the carpet fibers—enabling the carpet to serve its role as a terrific air filter. Similar to replacing air filters in your furnace, we are recommending that you deep clean your carpet annually, too.”

About Rug Doctor:
Rug Doctor is an international manufacturer and marketer of the most convenient, compact, and powerful hot water extraction carpet cleaning machines and products available today. Headquartered in Plano, Texas, its carpet cleaning rental machines and a full line of Rug Doctor carpet cleaning products can be found in more than 33,000 grocery, drug, hardware, and home center stores across the U.S. Learn more at www.rugdoctor.com.